Curious Elixirs

Curious Elixirs, founded in 2015 and based in Beacon, New York, is a producer of non-alcoholic, ready-to-drink cocktails. The company specializes in bottled beverages that use organic ingredients and botanical extracts to replicate the complexity of traditional craft cocktails without the use of alcohol or refined sugars. Their product line includes various numbered formulas inspired by classics such as the Negroni, Margarita, and Old Fashioned, often incorporating functional ingredients like adaptogens—including rhodiola, ashwagandha, and ginseng—intended to provide subtle physiological effects. The brand's mission centers on transforming social drinking by providing sophisticated alternatives for individuals seeking to reduce or eliminate alcohol consumption. Unlike many non-alcoholic options that rely on dealcoholization or simple fruit juices, Curious Elixirs focuses on flavor profiles built from herbs, roots, and spices. This approach aims to maintain the ritual and sensory experience of social drinking while catering to health-conscious consumers. The company operates a subscription-based cocktail club and emphasizes clean labeling, avoiding artificial flavors and preservatives in its formulations.

Location: Beacon, NY

Founded: 2015

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